mUrgent Corporation Sells ASP Service on Shelves at Fry’s Electronics Released by: mUrgent Corporation Web Site: http://www.murgent.com Fry's Electronics sells e-marketing application service in stores, making it the first ASP on retai Email: press@murgent.com Keywords: murgent, empact, enterprise, email marketing, e-marketing Update Date: 3/3/2005 6:40:42 PM Hits: 329 Descrption:  Santa Ana, CA– mUrgent Corporation (http://www.murgent.com) set a software precedent by packaging their web-based e-marketing solution, EMPACT, and selling it on the shelves of all 26 Fry’s Electronics locations. This makes mUrgent the first application service provider (ASP) in their industry to reach retail shelves. EMPACT: Email and Wireless Marketing Manager is a software application service, meaning it is web-based and may be accessed from any computer with an Internet connection without ever having to download or install any software. Application services are paid for through subscriptions, so users are able to spread the costs over a long period of time. The ASP model is rapidly taking over the software industry and mUrgent aims to set the standard for how these services will be sold. “Using an application service for email marketing makes much more sense than using software in-house,” explains Boris Bugarski, president and CEO of mUrgent. “It eliminates the cost of technical personnel, constant equipment and software upgrades, and the risk of spamming. If email marketing is done improperly it can damage a business’ reputation, but when done right, email marketing is a valuable asset for any business.” mUrgent constantly upgrades EMPACT features at no cost to subscribers, which eliminates the need for users to return to the store to purchase and install new versions as improvements are made. EMPACT is a permission-based e-marketing automation service that provides small businesses the opportunity to communicate more effectively with their customers through an opt-in email list. Business owners who want to run their own e-marketing campaigns in-house benefit from the convenience of purchasing EMPACT directly off the shelf at a reasonable cost. mUrgent has already negotiated agreements to begin selling EMPACT on shelves at several other leading software retailers, which will change the way business owners shop for and use e-marketing technology. “First we had the cellular service provider, or CSP in the 1980s, followed by the Internet service provider, or ISP in the 90s,” Bugarski says. “The ASP model is the wave of the future and we are thrilled that Fry’s has taken the lead in helping us educate users about the numerous advantages of an ASP.” About mUrgent mUrgent Corporation is an e-marketing authority and provider of both self- and full-service email and wireless marketing solutions businesses can rely on to automate more frequent, personalized communication to customers, bringing a higher return on investment. EMPACT: Email and Wireless Marketing Manager, the self-service solution, and Enterprise, mUrgent’s full-service solution, have been used by companies across the U.S., Australia and South East Asia. For more information about mUrgent, visit http://www.murgent.com.