Web analytics agency WebtraffIQ track Ong-Bak UK movie release Released by: Rachel Hawkes, Account Director, Elemental PR Web Site: http://www.elementalpr.co.uk Web analytics agency WebtraffIQ to track Ong-Bak UK movie release website and marketing campaign by Email: mediacentre@elementalpr.co.uk Keywords: web analytics, web metrics, website analytics, website metrics, web metrics, emetrics, web tracking, Update Date: 6/6/2005 3:50:11 AM Hits: 371 Descrption:  06 June 2005, London, UK --Begins-- Web analytics agency WebtraffIQ http://www.webtraffiq.com is to track the official website and marketing campaign for martial arts action film Ong-Bak http://www.ong-bak.co.uk. The design and development of the website, online marketing including a viral game was designed by digital and creative agency Egovision http://www.egovision.com. The website is set to run parallel with direct and digital marketing activity for the UK theatrical release. Ong-Bak, billed as the greatest martial arts film since the likes of The Way of the Dragon, is bought to life by the incredible talents of Tony Jaa. The story is about Jaa fighting against all he believes to retrieve a stolen Buddha statue which holds the secret to his home village’s future. Jaa, born in Bangkok, Thailand, trained in his native discipline, Muay Thai, for over four years in preparation of his role in Ong-Bak. John Lyons, Interactive Director at Egovision explains, “WebtraffIQ will be tracking all aspects of the integrated campaign and website, including production notes, “making of” clips with galleries, exclusive content featuring a Q&A interview with Tony Jaa and his top ten fight scenes, click-throughs from rich media advertising, email campaigns to movie subscribers and Contender database and the Ong-Bak “Fight Club” viral game.” WebtraffIQ is monitoring the performance of the Ong-Bak website and also visitor behaviour and how they interact with the site, driven from all media outlets. The ability to forward the site and game is a key feature of the online campaign and the success of this will be monitored by WebtraffIQ. “WebtraffIQ allows us to bring together measurement of digital marketing aspects of the campaign with direct marketing, which is supporting our online techniques with above-the-line advertising with posters, tube, TV and bus campaigns. The Ong-Bak data sourced from this promotion is to be used for the subsequent release and marketing of the DVD and Video in October 2005,” adds Lyons. “We have taken the experience from other film releases such as The Interpreter, and applied it to Ong-Bak’s theatrical (film) release which looks to be a potential blockbuster. Ong-Bak has allowed us to demonstrate concentrated direct and digital marketing metrics that can be applied to measure integrated campaigns. We are pleased about the Ong-Bak promotion, because it is the first theatrical through to DVD and Video release that we will be tracking allowing seamless measurement, something that is not usually possible due to agency rosters,” concludes Marcos Richardson, European Director at WebtraffIQ. Ong-Bak is released to DVD and Video by Hong Kong Legends & Premier Asia in October 2005. --Ends-- --Notes to editors-- About WebtraffIQ: http://www.webtraffiq.com WebtraffIQ is a real-time visitor tracking and reporting analysis product and service for business web sites and e-commerce enterprises. The system has undertaken a four-year research and development-testing period and is used by over 400 individual web sites. ----Contact---- Elemental PR: Rachel Hawkes Account Director, Elemental PR E: mediacentre@elementalpr.co.uk T: +44 (0) 870 745 9292 M: +44 (0) 787 664 8757 F: +44 (0) 870 745 9293 W: http://www.elementalpr.co.uk A: Second Floor, 145 -157 St John Street, London, EC1V 4PY, England, UK