Web analytics agency WebtraffIQ signs up consumer financial website Money News Released by: Elemental Communications Web Site: http://www.elementalcomms.co.uk//media_centre/press_releases/current/10/WebtraffIQ/242/WebanalyticsagencyWebtraffIQsignupfinancialnewswebsiteMoneyNews/ Financial news website Money News sign up to Web analytics agency WebtraffIQ to measure digital mark Email: mediacentre@elementalcomms.co.uk Keywords: WebtraffIQ, web analytics, web metrics, web measurement, web tracking, email tracking, money news, m Update Date: 1/13/2006 1:28:56 AM Hits: 174 Descrption:  London, UK Web analytics agency WebtraffIQ sign up financial news website Money News Financial news website Money News sign up to Web analytics agency WebtraffIQ to measure digital marketing and online PR ----Begins---- Money News http://www.moneynews.co.uk the financial news Website has appointed web analytics agency WebtraffIQ http://www.webtraffiq.com to measure its online marketing and PR. The move comes after adding a Really Simple Syndication (RSS) feed to its service, and the increase of online marketing and public relations activity to be undertaken by Elemental Communications. Dan Winchester, founder of Money News explains, “With the increased digital activity we will be undertaking and it coming through a variety of new media channels, it is essential to measure performance to benchmark the progress made to base further decisions on action to be taken. It is important to use a product that is flexible to manage the range of targeted activity Elemental Communications will be managing for Money News.” Marcos Richardson, European director comments, “WebtraffIQ will measure paid search marketing, search engine optimisation (SEO), the Money News RSS feed along with online PR. Many website owners are more informed now, and are employing more progressive digital marketing strategies to connect with their target audiences. WebtraffIQ enables Money News to monitor measure and analyse data more easily and present it so that they can make informed real-time business and marketing decisions.” “Possessing experience within the business-to-business (B2B) and business-to-consumer (B2C) financial sectors with campaigns such as Esure’s Calm Down Dear and the Reuters Business Insight website enabled us to implement Money News’ web analytics easily, added Richardson. “As online financial news property is it important to keep track of niche digital media techniques such as online PR, SEO PR and content placement via RSS management. Web analytics enables us to keep a focus on our objectives and react to the campaigns in a more intuitive way.” concludes Winchester. The WebtraffIQ and Money News deal was brokered by Elemental Communications, the integrated media communications consultancy. The Money News digital marketing and PR campaigns commence in the second week of January 2006. The Money News RSS feed can be found at http://www.moneynews.co.uk/rss/rss.xml. ----Ends---- ----Notes to editors---- Click on Media Alerts to register to receive forthcoming news from Elemental Communications and its clients. This press release is available in PDF, plain text and Word formats in the Media Centre. Photographs are available of the Money News and WebtraffIQ teams in the Images section. About WebtraffIQ http://www.elementalcomms.co.uk/media_centre/clients/current/10/WebtraffIQ/ About Money News http://www.elementalcomms.co.uk/media_centre/clients/current/41/MoneyNews/ About Elemental Communications http://www.elementalcomms.co.uk/media_centre/clients/current/6/ElementalCommunications/ #### Contact infomation: 0870 745 9292