Descrption:
Print-On-Demand Book Publishing: A New Approach to Printing and Marketing Books for Publishers Author and industry watcher Morris Rosenthal has published his guide to POD publishing and Internet book marketing. Rosenthal is a well-known pioneer in Web based publishing, and shows how the new printing technology is the ideal match for the Internet.
Why would a bestselling author with easy access to the biggest trade publishers turn to print-on-demand technology to self-publish his own books? The short answer is “money” and the long answer is “more money.” Each print-on-demand book can earn the self-published author ten times as much as the book would have earned through a major trade publisher, not to mention allowing the author to retain complete control of both the content and the sales trajectory. Trade publishers routinely ruin the sales of their own titles, through bad timing, internal competition, or flooding low margin channels with books that come back to haunt them on Amazon.com and other online bookstores. Large trade publishers who push out thousands of new titles a year simply don’t care about books that aren’t generating millions of dollars a year, and often lack the personnel or competence to manage them properly. Almost all publishers, great and small, are secretive about their successes and failures, which makes it extremely difficult for newcomers to the game to learn the rules. Rosenthal lays out actual sales trends and profits of a year in the life of an actual print-on-demand published
The basic business model of the book publishing industry remained largely changed between the Great Depression and the turn of the Millennium. Print a lot of books, try to get them reviewed so that stores would stock them on consignment, advertise, then hope that they don't come back as returns. Small imprints and self-publishers were reduced to begging distributors to accept their titles at discounts of 60% or more, and were expected to accept returns in any condition and quantity. Print-on-demand book publishing, combined with short-discount distribution and Internet marketing, is turning the publishing business on its head. For the first time, authors are finding that they can launch their own publishing businesses and earn more from their writing than they would with a major trade publisher. Small imprints can invest their scarce resources in acquiring, designing and promoting new titles, rather than gambling on tons of books that cost money to keep in inventory. This book details the new method with which authors and publishers alike can use POD to cut costs and increase profits, while reaching new readers through the magic of Internet marketing.
Print-On-Demand Book Publishing: A New Approach to Printing and Marketing Books for Publishers and Authors, ISBN 0972380132, $14.95, 171 pages |