Pennywise Direct launches website for 50 plus shoppers Released by: Daniel Wilson Web Site: http://www.pennywisedirect.co.uk Pennywise Direct launches website to meet the needs of the growing number of people over 50 shopping Email: press@pennywisedirect.co.uk Keywords: 50 plus, pennywise direct, PWD, mature shopper, over 50, cosmetic advantage, seniors discounts Update Date: 9/4/2006 5:23:30 AM Hits: 107 Descrption:  London, England, 04 September 2006 - Pennywise Direct announces the launch of their new website. For people aged 50 plus Pennywise Direct offers a selected range of products which match their lifestyle. As the number of people over 50 years passes 20 million people in the United Kingdom Pennywise Direct aims to provide products and an enjoyable shopping experience for the growing number of 50 plus people shopping online. Rather than trying to be all things to all people Pennywise Direct carefully select products that match the needs of today’s mature shopper. Many online businesses tend to consider the needs of the 50 plus shopper as an after thought, or simply believe shopping online is the domain of people younger than 35. Pennywise Direct doesn’t. The website provides a concise range of personal and household products which match the quality of leading brands, while being considerably cheaper. To coincide with the launch of the website Pennywise Direct is offering a generous discount off certain products through Seniors Discounts UK – www.seniorsdiscounts.co.uk/pages/productOffers.htm#pennywisedirect. The prices of their Cosmetic Advantage range which include My lines are concealed, My spots are concealed, Sealed with a kiss and My lips are exposed will be an attractive 15% off until 29th September. Enter offer code “seniors” on checkout to receive discount. Pennywise Direct will continue to grow the number of products available to their mature customers and is encouraging manufacturers and suppliers to contact them with products and product ideas which are of interest to people 50 plus. If you believe you have a product that would benefit the over 50’s please email us at info@pennywisedirect.co.uk and we will respond to your enquiry promptly. Visit Pennywise Direct www.pennywisedirect.co.uk