Descrption:
Google Adword Management
Firstly, we will provide you with a free review of your account(s) and discuss fully what your objectives are.
If you like what you hear, we will provide a monthly management service where you will still have full access to your PPC Account along with ourselves. We will work alongside you, no matter what amount of involvement you choose to have in the management of your account. Alternatively with full consultation you can leave it all to us.
Our Management Service
Within our management service, we will provide a full analysis of all your keywords and ensure that you are targeting your correct audience. In order for us to market and promote your business successfully, we need to fully understand your product. By speaking directly with you, we aim to understand your business and the product(s) or service(s) you provide. This will also help us to determine where the budget would be better concentrated and optimised. Only by doing this can we ensure that the correct search terms are being used and you are not receiving clicks from irrelevant searches that maybe costing you money.
Keyword Targeting
We will also use our creative copywriting skills and where possible create an individual advert for every keyword. This ensures that searches carried out on a specific keyword are highlighted in the ad text and you stand out from your competitors.
Proactive Approach
The performance of your adverts will be monitored and we also want to ensure that you are paying the lowest cost per click for individual keywords. We carry out all this work manually. If at any stage you add further products to your website, have a special promotion or sale, we will ensure that these are being advertised with immediate effect.
Improved CTR
We also aim to improve your CTR (click through rate), this means that the clicks you receive are more targeted and specific to the searches that are being carried out.
Driving Down The Cost
We will also aim to lower your average CPC (cost per click), whilst still maintaining a prominent position and increase your ROI (return on investment).
Deep Linking
Finally, we will also ensure that all searches are taken directly through to the specific page on your website where the product is featured. This means that you will not loose potential customers when they have clicked through to your website, they will be able to find the relevant product immediately.
Personal Touch
You will have a dedicated, qualified and experienced Pay Per Click Account Manager monitoring your account on a daily basis. You will be contacted on a very regular basis in order that we can discuss the work we have carried out, along with further recommendations. We will also provide you with an in-depth weekly report detailing all your keywords, cpc’s, ctr and overall spend. Additionally, we will also compile a monthly summary report.
No Long Commitment
Clicks accrued are payable directly to the search engine(s) and a low monthly management fee to ourselves. However, we do not expect you to enter into a long contractual agreement with us, recognising that business commitments can quickly change. Therefore we are pleased to offer a rolling one month contract, payable in advance, but with no cancellation fee.
We are very confident in our management abilities and firmly believe our service truly is second to none.
So why not let us manage your account(s)?
Please contact us on 0208 123 1644 for a chat about our service and we will also be able to provide you with a quotation. |