Descrption:
Silicon Valley based technologies major Mobilewebsurf and Indian news broadcaster NDTV have teamed up to provide high value content to mobile devices across the world.
Mobile phone and other handheld device users anywhere in the world will be able to pay by debit or credit card through Mobyapps.com, a mobile portal owned by Mobilewebsurf, and download NDTV content onto their wireless devices. This service is focused on providing the latest and best in Indian news, current affairs and infotainment to Indoethnic and Indocentric wireless users around the globe. The NDTV content to be made available will include Voice, Text and Images and will progressively include more advanced broadcast quality content as well.
Commenting on this launch, Mobilewebsurf CEO Sanjay Sinha said, “This alliance is based on the powerful capabilities of our Mobile World Cruiser application and NDTV’s leadership in Indian news broadcasting. We believe this will become a huge success."
NDTV director KVL Narayan Rao said, "We are very happy to enter into a tie up with Mobilewebsurf to make our content available to our audiences across the world. As a news broadcaster, we want our audiences to stay with us all the time, everywhere. This service would go a long way towards fulfilling this objective.”
MobyApps, is a new concept that is being introduced in the global market. MobyApps is a online shopping mall catering specifically to the mobile application market. Application availability in unreliable wireless networks has become a central issue for mobile commerce's success. MobyApps will be the first service provider to offer a whole catalogue for the 9 platforms, on which applications can be deployed. This ingenious solution will allow mobile users to have mobile applications delivered to them on their handsets directly after the purchase has been made. New network features, such as Location Servers, can allow the mobile applications to be enhanced to tailor the way they work, and improve the value to the user.
MobyApps will also provide a platform for innovative developers, individuals and corporations to launch their mobile applications and create added revenue generating opportunities.
MobyApps is the mobile application division of the US based MobileWebSurf, Inc. and started its operations in India in 1999. Headquartered in Gurgaon, MobyApps is targeting to be India's biggest marketplace where anyone can buy, sell and partner with anything concerning with Mobile Technology. Through a world-class technology infrastructure MobyApps enables & simplifies e-commerce for the Mobiles market.
MobyApps has recently partnered with NDTV, Handango, Zindell Technologies and Hindustan Times to provide value added services using their portal and technology.
MobileWebSurf has a strong and growing community of over 14 million users through AT&T, Cingular, Telstra etc. for buying and selling Mobile Applications in the US, UK and Canada. |