Jaffe Communications Appoints Shirley Gazsi as New Senior Vice President

Released by: Darcie Borden

Shirley Gazsi has been appointed as Senior Vice President at Jaffe Communications

Email: darcie@jaffecom.com

Keywords: Gazsi, Jaffe Communications, public relations, nonprofit

Update Date: 4/19/2007 7:42:39 AM

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Descrption:
Westfield, NJ – April 20, 2007 — Jaffe Communications, Inc. (www.jaffecom.com), a full-service public relations, advertising and marketing agency, today announced the appointment of Shirley K. Gazsi of Cranford as Senior Vice President.

“I’m pleased to have Shirley bring her unique set of skills to the firm,” said Jonathan Jaffe, president of Jaffe Communications. “Her experience in creating strategic, integrated media campaigns, as well as her background in branding and growing organizations, will serve our diverse clients well. With her work in the nonprofit and educational fields, she will add an important new component to our expertise.”

Before joining Jaffe Communications, Gazsi was the first Director of Communications & Marketing at the National Center for Learning Disabilities, where she developed a successful national branding effort. In that role, Gazsi was responsible for media, print, Web and broadcasting activities, and she supervised e-advocacy and grassroots campaigns designed to improve federal policies on special education.

She also worked on an early literacy project with Christopher Cerf, a creator of Sesame Street and former executive producer of Between the Lions, an Emmy Award-winning TV program for pre-school children on PBS. That resulted in a promotion spot with actress Sigourney Weaver as spokesperson.

Prior to that, Gazsi worked for 10 years at the Media Studies Center at Columbia University, a “think tank” looking at the media and its effects on society. She established the Center as the place to turn for incisive commentary, both nationally and internationally. She worked with leading journalists, diplomats, media executives, scholars and others looking at such issues as press freedom, the coverage of AIDS, and the new communications technologies and their effects on the world’s economy, culture and political processes.
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In conjunction with the British Information Services, Gazsi planned international conferences on media issues. She is particularly proud of On the Media, the program she created with WNYC radio that currently airs on National Public Radio.

At The Robert Wood Johnson Foundation, Gazsi worked on communications projects that tackled some of the nation’s most critical health care problems. She was involved in one of the first national AIDS campaigns and landmark longitudinal studies on the development of babies with very low birth weight. She also advised grantees across the country on their own local promotions.

Gazsi has worked with numerous organizations, including the Africa-America Institute on a project focusing on the new information technologies in Africa and their applications in business, education and health care, and on issues such as gender equality, literacy and economic disparity. She wrote the report used to brief President Bill Clinton prior to his 1998 African trip.
Gazsi has an MA and was a doctoral candidate in comparative literature at New York University. She also studied at the Centre International d'Etudes Francaises, L'Universite d'Angers, Angers, France.
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Jaffe Communications, Inc., known for its strategic thinking, creativity and results-driven campaigns, specializes in public relations, marketing, brand awareness, media relations, media training, public affairs, crisis communications, creative services and corporate communications. For more information about Jaffe Communications, visit www.jaffecom.com or call (908) 789-0700.