| Get your street cred here! |
| Released by: Zac Rich |
| Web Site: http://www.sweptawaytv.com |
If guerilla marketing is what you're looking for, then the team of young marketers at Blown Away Mar
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Email: sweptawaytv@bellsouth.net |
| Keywords: entrepreneurship, marketing, street teams, guerilla marketing, youth media, street cred |
| Update Date: 9/4/2005 8:41:33 PM |
| Hits: 487 |
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Descrption: Six years ago the teen television show Swept Away TV was created by sisters Jaime and Amanda Rich, then 15 and 17 years old. Over 150 episodes later, and more than 700 teens and college students participating in their program, the 73 person cast and crew decided that in order to keep producing their award-winning program, they needed to become self sustaining. Even on a shoe-string budget, the show needed a way to become self supporting. The crew had eagerly participated in marketing projects for video games, cds, and movies over the past 6 years. They had the experience and the talent to produce those campaigns for clients nationwide. Thus, Blown Away Marketing was born.
Blown Away Marketing has tremendous capabilities in getting trend setting products to tastemakers across the country. With affiliate youth media groups in 66 major cities and college campuses in all 50 states, it is possible for them to put together a coordinated effort across the country. One of their most effective projects has been their High School and College Press Conferences where artists such as Sum41, Andrew WK, Something Corporate, The Exies, Thrice, and the Alkaline Trio have been introduced to youth journalists who then write or broadcast a feature about the artists.
"We are able to target students with particular characteristics and approach them as peers," said Zac Rich, 18. "When I'm introduced to a movie, game or a band by one of my peers, it makes it more interesting to me." "We apply that concept to everything we do," Rich said emphatically.
Perhaps all the market research your firm has shelled out for might not be as useful as a little student union action from the youth marketers at Blown Away Marketing. If the idea of authentic youth getting behind your products appeals to you, you might want to check out Swept Away TV, www.sweptawaytv.com and get in touch with the crew there. The costs are small when compared with similar services and the potential reward for your firm is huge.
Blown Away Marketing is a project of Swept Away Media, a not for profit 501c3 organization, that operates as a catalyst for creative youth and college students who are interested in getting experience in the media fields. The website is www.sweptawaytv.com. The address for the organization is Swept Away Media 4915 Oxford Cr. Boca Raton, Florida 33434.The phone number is 561-241-9110 and fax number is 561-241-4422. |
Contact infomation: Swept Away TV@ bellsouth.net |
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