Does Your Company Have this Marketing Ad?vantage

Released by: L. Vaughn

Meaningless names, no matter how short, are no longer attracting the dollars of the past.

Email: lvaughn@AdvancedProgressive.com

Keywords: marketing, advertising, investment, domain names, intrinsic domain names

Update Date: 10/23/2005 2:12:00 PM

Hits: 386

Descrption:
Better4me.com, NewMeds4me.com, Finally4me.com, SafeToys4u.com, are all valuable easy to remember domains that can attract consumers and save millions in advertising, and, they are for sale.

(PRWEB) October 24, 2005 -- Meaningless names, no matter how short, are no longer attracting the dollars of the past. Since all marketing and advertising efforts involve the ability to have consumers remember the name, premium intrinsic names simply make good business sense.

Interest in acquiring these intrinsic domain names is coming from all corners of the globe; from such diverse companies as Japanese Cell Phone companies looking for an intrinsic advantage to marketing their equipment and phone plans (Better4me.com), to U.S. pharmaceutical companies looking to increase market share of individuals looking to change their medications (NewMeds4me.com). Have marketing and advertising always played as big a role in pharmaceutical drugs as they do now?

No. For a long time, the F.D.A. placed very severe restrictions on the ability of drug companies to market directly to consumers. It used to be that almost all of the sales effort was directed only at doctors. But several years ago those restrictions were loosened, and the industry discovered—most notably with Claritin, the anti-allergy medicine—that going directly to consumers could have an enormous effect on drug sales. It makes good marketing sense for the drug companies to have in interest in a powerfully intrinsic domain named such as NewMeds4me.com. They provide an opportunity to expand their markets.

Why this new focus? One obvious reason is that the cyber market is growing by leaps and bounds as more consumers are purchasing and researching goods and services on the Internet. A large component of this growth can be attributed to improved technology. With the proliferation of hand held technology that can access the Internet, cell phones, palm pilots, and a plethora of other devices, more consumers have access to this venue and marketers are realizing that they must protect their market position. This protection includes amongst others, proactive acquisition of intrinsic Internet “real estate”. A Coatesville Pennsylvania businessman has been getting a lot of interest for the intrinsic domain names that he owns. The domains, Better4me.com, NewMeds4me.com, SafeToys4u.com are being offered on Ebay for the next few days and the auction looks promising. A number of individual interests have directly expressed a desire in obtaining these domain names. However, the domain owner decided to let the free market forces decide on who gets them. “I know that whoever controls these names, with just a modest amount of advertising, will see a significant increase in their market share, and I am offering my domains at a starting price that is less than my top offer to date", said the owner. He is looking forward to seeing how this interest will materialize in the bidding process. Will this happen? We think so. Recent statistical reports of marketing opportunities on the Internet are strongly in his favor. In layman’s terms, the Internet is no longer the market place of the future; it is the market place of TODAY.

Businesses and individuals will have an opportunity bid on these intrinsic names via Ebay for the next few days. It will be interesting to see who ultimately gets the advantage.

Better4me.com, NewMeds4me.com, SafeToys4u.com are open to be auctioned only until Wednesday, Oct 26, 2005 on Ebay’s auction site. Finally4me.com will be auctioned on Ebay starting Monday, Oct 24, 2005.

The winners will surely be the entities that control these intrinsic domain names.