Advertising Under Control Released by: tt24h.com Web Site: http://www.tt24h.com/Blog/ The Advertising Standards Authority is here to protect the interest of consumers. It’s our role to m Email: admin@tt24h.com Keywords: Product, e-commerce, Advertising, vietnam, Hotel, flight Update Date: 1/14/2007 11:05:07 PM Hits: 254 Descrption:  Advertising Under Control The Advertising Standards Authority is here to protect the interest of consumers. It’s our role to make sure all advertising, wherever it appears, is both honest and decent. This section of our site tells you more about the rules of advertising, how to complain if you come across an advertisement that breaks the rules and how the ASA is working to keep UK advertising standards as high as possible. If you want to complain about the content of an ad, about unwanted mail or the non-delivery of goods, promotional items or refunds, you’re in the right place. But if its something else, there’s a list of other organisations at the foot of this page who may be able to help. For a more detailed guide to everything we do, take our Guided Tours for Consumers, Advertisers, Schools and Colleges or on New Media Man reading a newspaperThe dos and don’ts of advertising Every advertisement – whether it appears on the TV, radio, Internet, in a newspaper or on a poster, or if it drops on your doormat – is required to meet certain codes of conduct. Administered by the Advertising Standards Authority (ASA), these codes are there to prevent advertising that is either misleading or offensive. Codes of conduct govern advertising in the UK. The advertising industry takes responsibility for the Codes, which apply to radio and television commercials, ads in non-broadcast media, sales promotion and direct marketing. Here are some of the key rules contained in the Codes: Misleading advertising Advertisements are not allowed to mislead consumers. This means that advertisers must hold evidence to prove the claims they make about their products or services before an ad appears. Offensive advertising Ads are not allowed to cause serious or widespread offence. Special care needs to be taken on the grounds of sex, race, religion, sexuality and disability. We consider many factors before deciding whether or not the ad is offensive – including where the ad appears, the audience, the product and what is generally acceptable conduct at the time. It’s not simply about the number of complaints made. Other rules The Codes also contain specific rules about sales promotions and direct marketing, including how advertisers can use certain types of personal data and the non-receipt of mail order items. Other rules cover ads aimed at children and ads for alcohol, health products, beauty products, financial services, employment and business opportunities, and gambling. There are also rules governing the types of ads that can be shown around certain programmes. Contact infomation: le thanh cuong