“Sack” Super Bowl XXL Excessive Ad Spending Released by: Andre Bell Web Site: http://www.andrebell.com Super Bowl advertisers are setting a horrible corporate example for small businesses Email: free-news-release@economicbooster.com Keywords: advertising, marketing, super bowl, superbowl Update Date: 2/4/2006 10:02:56 AM Hits: 1051 Descrption:  “Sack” Super Bowl XXL Excessive Ad Spending “Super Bowl advertisers are setting a horrible corporate example for small business owners by throwing away a record 2.5 million dollars per 30-second ad spot on ABC in this Sunday’s Super Bowl.” Those words came from Andre Bell, a leading expert on marketing strategy and author of 101 Marketing Secrets Revealed and numerous articles and reports including 32 Fatal Copywriting Mistakes Everyone Is Making and How To Fix Them, Top Nine Strategies To Attract More Clients Now, Virtual Marketing in a Tangible World, and How To Boost Web Traffic Conversion among others. “Overspending on Super Bowl television ads in hopes of getting a positive return is super stupid”, says Andre. “Increased fragmentation makes television ads less effective-largely due to the internet. And it’s near impossible to communicate a clear and meaningful sales message in 30 seconds. Imitating the excessive spending of major advertisers isn’t the best use of marketing dollars”. What every marketer must know before spending a penny on television advertising: • 69 ways to market without advertising • Myths about the value of ‘mass exposure’ and how it affects your sales • The two worst times for a small business owner to risk spending money on a television ad (Super Bowl fits into one of those categories) • If you do advertise on television, increasing sales or even boosting traffic to your website may not be as hard as you think Andre Bell is principle marketing consultant with Andre Bell Consulting Group (www.andrebell.com/pr/). He has reviewed and tested marketing principles over a 27 year span. He has assisted hundreds of businesses in seven countries including the United States and Canada. To interview Mr. Bell call 805-275-2374. # # #